William Tu drove 15 years without an accident. He was paying $3,000 a year to insure a car worth $15,000. Twenty percent of the car's value, every year, for something he'd never used.
He looked at the numbers. For drivers with clean records, the actual risk is a fraction of what they pay. The rest is subsidy: other people's accidents, plus overhead, marketing, and profit.
The industry calls it risk pooling. William called it a tax on being careful.
In 2022, he met David Clark. Thirty years in auto claims. Former executive at Hartford and Sentry. David had spent his whole career inside the system. He knew how it worked. He knew who it worked for. And he knew it wasn't the drivers.
William explained what he was building. David didn't need convincing. He just needed someone who could make it happen.